Interactive Business Workshop: Business Basics for Marketing

Dates: 
Tue, 31/01/2012 - 08:00 - 11:00
Host: 
SCY
Venue: 
The Ron Cooke Hub, The University of York, YO10 5GE

How much of your business comes from new customers? Are you happy with the number of leads you're generating? This workshop will cover the essentials of great marketing to get your business noticed.

Those attending this session will learn the basic principles of marketing, how to get your company noticed, and how to deliver your key messages effectively and consistently.  The session will look at where the marketing budget may be targeted and how to priorities your spend to get the best return on your investment.  Examples of other companies’ work will be looked at.  Please bring examples of your own literature with you if you have any.

Our Programme of Events

Throughout the year SCY will be holding a series of interactive business workshops designed to help businesses develop and grow.

Places are limited and so if demand is high there is the opportunity to run additional workshops.

How to Book

To book your place, click here.

Eligibility Criteria

Eligible businesses are those SMEs located in York, North Yorkshire, West Yorkshire or the Humber and operating in the following sectors:

  • Construction
  • Logistics
  • Creative & Digital
  • Advanced Engineering & Materials
  • Food & Drink
  • Chemicals
  • Environmental Technologies
  • Healthcare Technologies
  • Sports
  • Financial & Business Services

To be classed as an SME your business must have:

  • Less than 250 employees
  • An annual turnover of less than £44m and/or a balance sheet total of less than £38m
  • No single external individual or business in ownership of more than 25% of the capital or voting rights