UK consumer spend on games grows 10% to a record £5.7bn in 2018
April 11, 2019
The UK market for games was valued at a record £5.7bn in 2018, representing +10.0% growth on the previous year.
2018 was solid growth across the game software and hardware markets, with software revenues eclipsing £4bn for the first time, up +10.3% to £4.01bn. Similar growth was seen in game hardware, up +10.7% to a new high of £1.57bn. The valuation also included an analysis of consumer spend on wider game-related culture, which generated an additional £109.6m.
In the software market, data from IHS Markit showed a significant increase in digital and online revenues, up +20.3% to a record £2.01bn. While this figure includes full game downloads, DLC and in-game transactions, the success in 2018 of Battle Royale games like PlayerUnknown’s Battlegrounds and Fortnite have now pushed this segment up to encompass 50% of all UK software revenues. Further analysis from IHS Markit showed a buoyant mobile market, with +8.2% uplift to £1.17bn.